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Conversions API

June 16, 2026 · 4 min read

What Is Conversion API (CAPI)?

Conversion API (CAPI) is a server-side tracking tool that improves data accuracy and privacy compliance. Here's what it is, how it works, and the benefits it offers.

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Guides

January 21, 2025 · 5 min read

What is Return on Investment (ROI)

Return on Investment (ROI) is a financial metric that measures the profitability and efficiency of an investment relative to its cost.

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