What is the difference between /push and /batch?

/push sends a single event in real time, while /batch accepts multiple events wrapped in a data array in one request. Use /push for live user actions and /batch for queued or offline-collected events.

Which fields must be hashed before sending?

All personal identifiers in amp — email, phone, name, gender, birthday, city, zip, and country — must be normalized and SHA256-hashed. anon_id and madid are sent as-is, without hashing.

How fresh must the event_time be?

event_time is a Unix timestamp in seconds (UTC) and must be within the last 7 days. Older events are rejected by the ad platforms.

How do I set app_id for iOS and Android?

On iOS use the App Store ID prefixed with "id", for example id123456789. On Android use the package name in reverse-DNS format, for example com.example.myapp. The same field supports both platforms.

App Conversions Reference | SignalSight Docs

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