Snapchat CAPI Setup

Snapchat Conversions API sends website events server-side for higher match rates and more reliable delivery than browser-only Snap Pixel tracking. SignalSight handles the server connection — you configure a tracker in the dashboard and update your tag setup so events flow without duplication.

Create a Tracker

Open the Tracker Creation Wizard under Signal in the left menu (or go to Trackers → Create Tracker).

Step 1 — Website Source

Select Website Javascript as the source type and enter your site URL. You can use the generic domain assigned to you for a quick start, or disable it and enter a custom subdomain for first-party tracking. A custom subdomain is recommended — see Why Create a Subdomain? and How to Create a Subdomain in the Meta CAPI guide (the DNS process is the same).

Save the source and click Next.

Step 2 — Snap Destinations

Snapchat CAPI requires two destinations on the same tracker:

1. 1Snap Pixel — click + Add Destination, select Snap Pixel, enter your Pixel ID, and save.
2. 2Snap Conversions API — click + Add Destination again, select Snap Conversions API, enter your Pixel ID and Access Token, and save.

Click Next when both destinations are configured.

Step 3 — Name and Complete

Name your tracker, review the source and destination summary, and click Complete. The tracker detail page lets you add or remove sources and destinations at any time.

How to Find Your Pixel ID

Log in to Snapchat Ads Manager. Click Manage Ads in the top-left corner, go to Assets, and select Pixels.

Browse your pixels and copy the Pixel ID shown under the pixel name.

How to Generate an Access Token

Snap Conversions API requires an access token in addition to the Pixel ID:

1. 1Log in to Ads Manager and open the menu in the top corner.
2. 2Select Business Details.
3. 3Under OAuth App, find the Conversions API Tokens section and click Generate Token.
4. 4Copy the token and paste it into the Snap Conversions API destination in SignalSight.

Add Snapchat to an Existing Tracker

Open Trackers from the left menu and select the tracker you want to extend. On the tracker detail page, click Add New Destination under the destinations section.

1. 1Choose an existing Snap destination from the list, or click Create a new to set up a fresh one.
2. 2Add both Snap Pixel and Snap Conversions API — the same two-destination setup as a new tracker.

GTM / Frontend Code Activation

Open your Tag Manager workspace and search for Snapchat tags (snaptr).

1. 1Open the Snapchat Base Code tag and comment out the lines starting with snaptr by prefixing them with //. Save the tag.
2. 2Pause all other Snapchat tags so only SignalSight handles event firing.
3. 3Search for p2sq to find your SignalSight tags. In the loader URL, add -sc after the version number — for example, change v4.2/your-alias-code to v4.2-sc/your-alias-code to enable Snapchat event routing.
4. 4Click Preview in GTM to verify tags fire correctly. Use the Snap Pixel Helper browser extension for additional testing.

Consent Management & Data Privacy

To comply with data protection regulations (GDPR, CCPA, and similar frameworks), only activate tracking scripts after the user has given consent through your Consent Management Platform (CMP). SignalSight respects your consent configuration — events are not sent until consent is granted.

Frequently Asked Questions