Solutions · Messaging Signals
Messaging Signals
WhatsApp · Messenger · Server-side events
SignalSight Messaging Signals empowers you to gather data from messaging platforms and send it directly to advertising networks. Whether users engage through WhatsApp, Messenger, or other channels, key engagement data such as clicks, responses, and conversions are captured and utilized to optimize your ad campaigns.
ISO 27001 · GDPR · CCPA · KVKK
Why Messaging Signals matters
Maximize engagement with seamless data integration.
Capture clicks, replies, and conversions from messaging platforms — then route them server-side to the ad networks that power your campaigns.
SignalSight hub
Messaging → CAPI
Live
Event sync
3+
Channels
Unified
Omni-channel
01
Direct data transmission
Automatically transmit message-driven interactions — clicks, replies, and conversions — to ad platforms like Meta and TikTok.
02
Omni-channel tracking
Combine messaging signals with web, app, and offline data for a unified view of campaign performance.
03
Real-time optimization
Use live messaging data to refine retargeting audiences and increase conversion rates on the fly.
04
Deeper campaign insights
Track messaging-based events across the full customer journey and understand what drives results.
Use cases
From chat engagement to campaign results.
Retargeting campaigns
Target users who interacted through messaging platforms for more precise retargeting.
Conversion optimization
Capture and measure message-based conversions to improve return on ad spend.
Lead generation
Utilize responses and engagement data to fuel your lead generation pipeline.
Customer journey insights
Understand how messaging fits into the broader customer journey and campaign success.
Why SignalSight
Real-time event transmission
Instant data delivery for agile campaign management — messaging events reach ad platforms in seconds.
- 02
Seamless integration
Compatible with existing SignalSight solutions and every major ad platform you already use.
- 03
Privacy-compliant tracking
Ensure user privacy with GDPR and CCPA compliance built into every signal pipeline.
- 04
Multi-channel optimization
Combine messaging signals with web, app, and offline data for better performance tracking.
How it works
Five steps from chat to CAPI.
Connect your messaging platform, define events, map data, transmit signals, and optimize — all through one pipeline.
- 01
Step 1
Connect your messaging platform
Integrate with popular platforms like WhatsApp, Messenger, or custom messaging services.
- 02
Step 2
Define your key events
Track events such as link clicks, replies, and completed conversations.
- 03
Step 3
Map your data
Match messaging events with corresponding actions — lead generation, purchases, and more.
- 04
Step 4
Automated signal transmission
Send data in real time to your preferred advertising platforms via server-side API.
- 05
Step 5
Monitor & optimize
Analyze messaging campaign performance and improve strategies based on live data.
Success stories
With the help of SignalSight, we seamlessly migrated to server-side signal processing to improve and maintain performance. We are thrilled to see the efficiency and increase in purchase volume as well as ensure our signal resilience.
“Empowering measurement and optimization with the help of the Conversions API resulted in more accurate reporting and better sales performance.”
— Selim Tekay, Digital Marketing Manager
“We integrated Facebook Conversions API for our clients via our partner SignalSight. This advanced measurement solution will prepare our clients for a cookie-less world and bring them media efficiency. It's a fast implementation and easy solution, but really impactful in terms of qualified data via a seamless integration.”
— Elif Hacıbektaşoğlu, Digital Director
Boost your signals
Capture insights from message-based engagement.
Connect WhatsApp, Messenger, or custom messaging services and send engagement signals to Meta, TikTok, and Google in real time.
