SignalSight PII Hashing
The hashing method you will use during the Conversions API process should be SHA256. You can perform the checks for your hashing from this online hash function page.
Customer Information Parameters
Text
Invalid Type
Hashed Data
Facebook Payload Helper: https://developers.facebook.com/docs/marketing-api/conversions-api/payload-helper/
Note: Customer information parameters that include Personal Identifiable Information (PII), need to be hashed using the sha256 algorithm before sending. You should only send PII if the customer has given the appropriate consent.
Advanced Matching Parameters
example:8a187a62e69697497f910905fb413fe27a64a5577780636db7b18305e57cacaf
The SHA256 sum of the phone number. Only numbers including country and area code + SHA256 Hash. Example: 12125357525
example:55e79200c1635b37ad31a378c39feb12f120f116625093a19bc32fff15041149
The SHA256 sum of the e-mail. Lowercase + SHA256 Hash. Example: [email protected]
example:96d9632f363564cc3032521409cf22a852f2032eec099ed5967c0d000cec607a
The SHA256 sum of the firstname. Lowercase + SHA256 Hash. Example: john
example:96d9632f363564cc3032521409cf22a852f2032eec099ed5967c0d000cec607a
The SHA256 sum of the lastname. Lowercase + SHA256 Hash. Example: doe
example:252f10c83610ebca1a059c0bae8255eba2f95be4d1d7bcfa89d7248a82d9f111
The SHA256 sum of the gender. A single lower case letter f or m + SHA256 Hash. Example: f
example:d5234ccb6fb4dd59cbe76a3e5e1f396c27d2862246c7dbd7bc9e8fd72d664aaf
The SHA256 sum of the birthday. Only numbers, birth year followed by month and day + SHA256 Hash. Example: 19910526
example:350c754ba4d38897693aa077ef43072a859d23f613443133fecbbd90a3512ca5
The SHA256 sum of the City. Lowercase and without spaces + SHA256 Hash. Example: newyork
example:b9a9cf3cd3723a2e91b7c23ecf68456e872b6e5d86e5cab7f3d45a7302da32c7
The SHA256 sum of the Postal Code / Zip Code. Only Numbers + SHA256 Hash. Example: 94025
example:79adb2a2fce5c6ba215fe5f27f532d4e7edbac4b6a5e09e1ef3a08084a904621
The SHA256 sum of the country. Two letter country code, lowercase + SHA256 Hash. Example: us